Seed and Feed Hospitality Group hired us to overhaul all first impressions for Trophy Fish. Trophy Fish is an alfresco fish lodge located in the Kenwood district in St. Petersburg, Florida. The restaurant group was inspired by all of the great fish that is caught locally and they decided to open a fish lodge that only serves locally-caught fish; the menu changes daily and it’s first come, first serve. This project is easily one of our favorites. The restaurant group communicated that their vision was “bait-shop chic.” With this in mind, we pulled inspiration from Key West, old school fishing memorabilia, and Ernest Hemingway. The logo mark and identity instantly take you to the beach and solidify the experience patrons have at Trophy Fish.