Objective is a full-service online travel agency that provides international travelers the top flight deals available. They operate websites across the US, Canada, and Mexico., formerly known as North America, set out to differentiate themselves in the online travel industry. With a new name, sought us out to create a new identity and brand guidelines for their internal marketing team to reference. We focused on the differences between domestic travel and international travel and created a brand that provoked adventure. The logo symbolizes movement and distinctly states the company's name. We chose a color palette that is sophisticated yet evocative, also attentive to a large demographic. Once the logo mark was selected, we designed an engaging website that increased their sales funnel by tenfold.



Brand Identity

Brand Strategy

UX + Visual Design

Email Marketing

Brand Messaging



Collateral Design


Tablet Design

Iconography Usage

Great experience working with the Grand Brand team on the brand transition from to We are very happy with our modern, sleek and fun brand. Looking forward to a fresh new user experience for our all travelers!


- Ania McNamara, Marketing Manager


Outdoor Advertising

Desktop Experience

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