Dimmitt Automotive Group has been part of the Tampa Bay community for over 90 years selling and servicing hi-luxury vehicles. Automotive consumers are now more informed than ever. With access to car reviews, websites, blogs, and social media, prospects arrived to the dealerships as a well-informed buyer. This raised an issue for Dimmitt Auto because their sales and marketing efforts were intended to attract a different consumer. After studying the market, we developed several campaigns to raise brand awareness and company culture. We also identified that Dimmitt Auto needed a structured brand hierarchy that positions them as the market leader in hi-luxury vehicle sales.
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