Highest Level of Quality and Service

 

BORRELL ELECTRIC CO, INC.

Objective

 

Borrell Electric operates as an electrical contractor for clients such as Tampa International Airport and the University of South Florida along with hundreds of homeowners. The company was founded in 1947 and is based in Tampa, Florida. Collaborating and working on large projects in the Tampa Bay Area for over 70 years, Borrell Electric was lacking general exposure and brand recognition. After conducting a brand analysis, our team concluded that Borrell was in need of a total rebrand that would match the high quality of their work and the company’s long history and values.

 

Outcome

 

Our team developed brand guidelines that were implemented onto all marketing efforts resulting in consistency in their messaging and branding. Clearly identifying the brand’s color palette, voice, and company culture helped Borrell differentiate itself from the competition.

 

Deliverables

 

Brand Identity

Website Design

Print Collateral

Social Media

Fleet Design

Motion Graphics

Brand Guidelines

Collateral Design

Brand Identity

Business Cards

Social Media

Photography

Iconography

Social Media Branding

Tablet Experience

Fleet Design

Icon

Company Apparel

Since 1947, Borrell Electric has been a staple in the electrical industry in the Central Florida area. In 2016, we hired Grand Brand to build a brand that reflects our reputation in the electrical industry. They have surpassed all of our expectations.

 

Bryan Menendez, Senior Project Manager

 

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