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Borrell Electric Co, Inc. is an award winning electrical company that has been lying low to the general public for quite sometime. Even though they collaborate and work on huge projects in the Tampa Bay Area, their brand was not showcased the way it should be. After conducting a brand analysis, our team concluded that Borrell was in need of a total rebrand that would match the perfection of their work and the company’s long history and values. Borrell has been part of the Tampa Bay community for over 70 years, and this was something we wanted to showcase in their rebrand.


Borrell Electric Co, Inc contacted us to redesign their website but after some research we realized that they did not have a brand identity. So to begin, we revised their logo and assigned a typeface for their brand. Our design team then consulted with Borrell’s CEO to further understand the services they offer, and in result, we developed a set of icons that represent these services. The icons and color scheme were then used in the redesign of the website. We kept the company’s mission and vision in mind in the process of UI/UX development. We created a website and brand identity that will distinguish Borrell from its competitors and raise its brand presence in the community,


The results of our work with Borrell Electric Co, Inc has included positive word of mouth commentary from Borrell’s market leaders, 65% increase in brand recognition, and 85% increase in web traffic and SEO over the past year. Overall, this company has reaped the benefits of a company rebrand that will stay competitive for several decades.


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