Borrell Electric Co. is an electrical service company based in Tampa, FL; they have been in business since 1947. With an extensive number of awards and accolades, Borrell’s work is recognized for its excellence. Their executive team reached out to us seeking a facelift to their website, but we knew the company was in need of a complete brand overhaul. After conducting a brand analysis, our team concluded that Borrell was in need of a total rebrand that truly reflects the company's high quality work and long history and values. Our team developed brand guidelines that were implemented onto all marketing efforts resulting in consistency in their messaging and branding. Clearly identifying the brand’s color palette, voice, and company culture helped Borrell differentiate itself from the competition.
Since 1947, Borrell Electric has been a staple in the electrical industry in the Central Florida area. In 2016, we hired Grand Brand to build a brand that reflects our reputation in the electrical industry. They have surpassed all of our expectations.
Bryan Menendez, Senior Project Manager
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