Founded in 1947 and based in Tampa, Florida, Borrell Electric operates as an electrical contractor for a range of clients including Tampa International Airport, the University of South Florida, and hundreds of homeowners across the Tampa Bay area. After collaborating on large projects across Tampa Bay for over 70 years, Borrell Electric lacked brand recognition and was in need of a boost in exposure. Upon conducting a brand analysis, our team concluded that Borrell was in need of a rebrand that would better emphasize both the company’s high-quality work and its long history and values.
Our team developed brand guidelines that streamlined marketing efforts and resulted in consistent messaging and branding. Clearly identifying the brand’s color palette, voice, and company culture continues to differentiate Borrell from the competition.
Social Media Branding
Since 1947, Borrell Electric has been a staple in the electrical industry in the Central Florida area. In 2016, we hired Grand Brand to build a brand that reflects our reputation in the electrical industry. They have surpassed all of our expectations.
Bryan Menendez, Senior Project Manager
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