BOHO Beauty House was founded on a dedication to beauty. She has created a brand that strives to achieve her client's ideal standard of beauty. Servicing the Tampa Bay area for 10 years and counting, Stephanie’s attention to detail and love for products has amplified her craft in enhancing the beauty in her clients. Stephanie has spent ample time learning and perfecting the ever-changing beauty techniques to provide you with the best experience possible. Her journey to create her own beauty culture has only just begun. Upon arriving at this name and style, we did comprehensive research. We discovered the following for BOHO Beauty House. The target market is 35-55 year-old females in a higher-income. Location focuses in South Tampa; 90% of her clients live there. Strength: word of mouth advertising We also analyzed her competitors social media and websites and made a list of their strengths and weaknesses that we can build from. From here, we structure keywords for SEO, and a social media plan. These tie in closely with our research findings and messaging is designed with Stephanie’s target market in mind.