Blake Investment Partners (BLAKE) is a privately held investment firm that capitalizes on opportunities to create value in real estate, private equity, and consulting. Their brand in synonymous with innovation, agility, and certainty. The BIP team hired Grand Brand & Co to design and develop a brand hierarchy and website that embodies their culture and mission. With numerous companies working under a masterbrand, it was evident we needed to construct a defined brand system. Establishing a hierarchy for the brands helped clarify the silos position in the company and added value to their brand.
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