With a proven track record of 15 years, Blake Investment Partners desired to elevate their brand to the public. Being an investment firm, they are constantly acquiring new companies. Numerous verticals create complications for the branding, nomenclature, and marketing decisions.
After a collaborative brainstorming session, we identified that their brand was in need of a structured identity. With numerous companies working under the master brand, it was evident we needed to create a monolithic brand architecture. Establishing the hierarchy of brands helped clarify the partner’s roles in the company.
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