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Branding

 

At Grand Brand & Co, we know branding, it’s practically our middle name.  You can also call us Designer, Copywriter, Illustrator, Animator, Videographer, Photographer, Editor, and Developer. Our experienced Tampa-based branding and design studio inspires a branding revolution for local businesses, both big and small.

 

You provide the product and the origin story.  We provide the designers, the words, the strategy, the art and inject personality into your brand. Together, we create One. Grand. Brand.

 

Logo + Identity Design

Your company’s visual identity is postmarked by your logo. It is the first impression your clients will experience and it is the embodiment of your brand. Your brand does not start and end with the logo, but it is an integral part of your company's identity nonetheless. Identity is the culmination of all the assets that reflect the message you want your business to portray.

 

Naming + Tag-line

As branding experts we know the importance of naming your business. The name of the business captures the essence of the brand and the tagline represents your purpose and philosophy. Setting a distinctive tone of voice allows clients to identify with your brand and evokes an emotional response.

 

Competitive Audit

In branding, we cannot overlook the importance of keeping up with trends and competitors. We must analyze how the competition portrays themselves in order to optimize your company’s unique take on your industry. We look at who the competition is, what they are offering and how they position themselves to the client. A competitive audit is a dynamic, data-gathering process. It examines the competition’s brand's, key messages, and identity in the marketplace.

 

Brand Guidelines

Like your personality, your company’s brand will exude a similar distinct identity. A key aspect to brand identity is its cohesive nature. It all begins with your company's mission statement, your values and your goals. All of these core concepts will be infused into the core of your brand. We develop unique brand guidelines for this purpose.

 

Brand Collateral

Quite simply, print media that is designed to fit your identity. We specialize in business cards, presentations, menus, brochures, packaging, and all of the tangible assets that visually represent your company.

 

Strategy

 

The goal here is to make a lasting impression on the customer so that they associate your brand with a superior product. Consumers are exposed to so many options, the position that you display is meant to express the fulfillment of your target audience’s need

 

 

 

Brand Positioning

The goal here is to make a lasting impression on the customer so that they associate your brand with a superior product. Consumers are exposed to so many options, the position that you display is meant to express the fulfillment of your target audience’s need

 

Market Research + Analysis

We examine your current industry for trends, stats and all the complex science behind marketing. Taking an indepth look at your competitors will give us a great idea on what marketing techniques mesh well with your industry and how to best highlight what sets your brand apart. To draw in your ideal customer we identify the advertising mediums your target audiences interact with the most.

 

Search Engine Optimization (SEO)

Search Engine Optimization ensures that your website is one of the top results within search engine lists like Google and Bing. It’s important to facilitate access to your website through tying your site to the keywords your potential client will search for.

 

PPC Campaigns (Pay-Per-Click)

This is a form of advertising in which we direct traffic to your website through creative and visually appealing advertisements and pay for how successful these advertisements become. This technique ensures that you are getting exactly what you pay for.

 

Social Media (Planning & Management)

Social Media is becoming a necessary tool for any business owner but it is not as simple as managing personal accounts. We ensure each post is crafted and released to best catch the attention of your target market. Social media platforms are yet another way to display your brand. We analyze what social media platforms your clients interact on most and design posts that capture their attention and convey your company's strengths.

 

Advertising (Indoor + Outdoor Outlets)

It’s not just about spreading the company voice. Advertising is influence, information, persuasion, communication, and dramatization. It’s an art and a science, all about creating and maintaining relationships with customers. We research advertisement elements that, like any campaign to attract clientele, elicits an emotional response linked to modes of persuasion.

 

Digital

 

Digital media is potentially the way you are going to communicate with the majority of your clientele. Our goal is to create a user friendly and authentic digital experience for your audience. Digital branding is extremely important for positioning a brand.

 

 

 

UI + UX Design

We create engaging websites that guide your target audience to the exact information they are looking for. Digital media is a complex network of links leading to many other links and screens. The user relies on the UI and UX designers to guide them through this complex web of information. It is important to design a website that makes sense to customers. User experience design (UX) concerns the feel of a product, a website for example. UX design is making sure a website is easy to follow and makes sense to customers. User interface design (UI) is simply the visual layout of the (UX) design. The user sees the screens and pages designed by the user interface expert.

 

Motion Graphics (2D & 3D)

Animation is a digital skill that is greatly sought after due to its appeal to consumers. Motion graphics are an essential tool in our arsenal that provide a fluidity to design collateral.

 

Web Development

The goal of all strategy is to guide clients either straight to your place of business or to your website to learn more. In some cases, your place of business is your website. The more traffic to your website, the more likely you are to gain business, that is if your website is performing to its full potential, and that is where we come in. We translate your brand identity to an informative site while maintaining a visually appealing design.

 

 

Photography + Video

Our team contains professional photographers and videographers that capture the authentic design of your brand. We capture quality collateral that can be used for all of your advertising, social media and web needs.

 

Graphic Design

Graphics are a yet another tool that can be used to break up visual collateral. Graphic design combines text and pictures to create convincing advertisements. It represents your brand’s identity and speaks to potential customers on your behalf. Our graphic designers work hard to express your brand’s message in the most effective way.

 

 

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