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iBackFlip Studios 2015-Present

Brand Identity - Custom E-commerce Website - Product Photography - Product Labels


iBackflip is a particular type of bag designed for three major audiences: the service industry, such as construction workers, hospital employees, and individuals with autism. Our client hoped that their bag with its unique features would make the purchasers of their product lead less complicated lives. Grand Brand & Co. re-branded the company to align with those three groups.


The road map for this project included research on the needs of the target demographics and inspiration drawn from the construction of the bags themselves. Grand Brand performed a re-brand for iBackflip including product logo development, social media management and maintenance, website design, brand identity, and product photography, package design & more.



Our work with iBackflip resulted in an increase of brand awareness and in web traffic with an increase in sales of 35% over the period of 3 months.

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As a creative myself, working with Eric was a pleasure and a breath of fresh air. He is chock full of great ideas and has a great vision. We needed a new website that not only worked without errors but conveyed a message that help our potential clients understand what our product is and what it does. When we sat down with Eric and painted him the picture that we wanted he immediately ran with it and came up with a fantastic presentation which eventually developed into our new e commerce website. I'm very happy with team and will continue to promote his business to my friends family and clients.


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